AltSol

Objective: Elevate AltSol’s visual identity and market positioning as D.C.’s leading cannabis cultivator through a refined brand overhaul rooted in clarity, sophistication, and cultural relevance.

Our rebrand introduced a bold yet elevated look across digital and in-store touchpoints, making the brand more recognizable, premium, and aligned with today’s discerning consumer.

To extend this foundation, we launched the AltSol Gold Card Campaign and an ongoing Email Drop System, driving repeat engagement, loyalty, and measurable in-store traffic among top-tier buyers.

Results:

• Generated 400,000+ impressions and reached 30,000+ unique viewers through the AltSol Gold Card Campaign, positioning AltSol as one of D.C.’s most visible cannabis brands.

• Implemented an automated Email Drop System achieving 40%+ open rates and consistent re-engagement from top-tier customers.

• Drove a 3000%+ increase in targeted organic impressions on Instagram through elevated creative direction and strategic content distribution.

• Boosted in-store traffic and customer loyalty via Instagram content, Email Campaigns and Gold Card incentives.

• Delivered dozens of scroll-stopping assets across digital, print, and retail displays—executed under tight timelines and unified under a cohesive visual identity.

• Strengthened AltSol’s positioning as the DMV’s leading premium, culture-forward cannabis brand.